60 Years of Innovative Leadership
The Early Days
Businessmen and landowners L.K. Pomeroy and Julian McGowin form a partnership to conduct timber cruises and provide consulting services for individual and corporate landowners during the development of the forestry industry in the South (1938).
Mid 1950s
Pomeroy & McGowin Forest Service Company is created to deliver a range of forest services with an emphasis on continuous management for private landowners.
The company begins making timber sales, tallying every sawtimber tree to be harvested, and selling timber on a lump-sum basis – all industry innovations.
Early 1960s
Pomeroy & McGowin Forest Service Company introduces the concept of prescribed burning as a management tool.
Keville Larson joins the firm (1961).
Late 1960s
The company splits from Pomeroy & McGowin and the name is changed to Larson & McGowin, Inc.
Keville Larson is named President.
1970’s
Greenville, Alabama branch office opens.
Early 1980’s
With the advent of personal computers, Larson & McGowin begins collecting individual tree tallies by plot which facilitates cruise auditing and helps to establish a verifiable inventory process.
Mid 1980’s
Larson & McGowin uses satellite imagery technology for the first time to study macro wood supply for an expanding pulp mill in south Alabama.
Jackson, Alabama branch office opens.
Early 1990’s
Larson & McGowin begins offering GIS services, environmental consulting services and optimized harvest schedule modeling to a growing timberland investment market; assists the State of Alabama in developing Best Management Practices for Forestry, begins fertilization trials for targeted clients.
Mid 1990’s
Larson & McGowin, Inc expands appraisal and acquisition due-diligence services in response to growing TIMO investments and the sell-off of industry lands.
Huntsville, Texas branch office opens.
El Dorado, Arkansas, branch office opens.
Late 1990’s
DeRidder, Louisiana branch office opens.
Larson & McGowin begins operational audit services to assist lenders with growing portfolios of collateralized timberland debt.
Keville Larson takes a sabbatical to teach at Yale University.
Barrett McCall is named president (1999).
Early 2000’s
Larson & McGowin creates “ForestPro Manager,” a licensed proprietary forest operations management system (2000).
Barrett McCall and Alexander McCall, both longtime employees with the firm, purchase the company from Keville Larson (2002).
Mid 2000’s
Larson & McGowin expands international forestry work and continues utilizing remote sensing technologies in timber supply studies and timber inventory estimates.
The company purchases the assets of Metsys Solutions including IFMS GIS management system and creates Silvics Solutions as a subsidiary (2005).
Late 2000’s
Larson & McGowin opens the Watkinsville, Georgia office, specializing in Geospatial Services.
Early 2010’s
Larson & McGowin develops a proprietary harvest schedule and GY model, THOR – The Harvest OptimizeR, (2010) for management and on-demand clients.
Larson & McGowin Properties is formed to better serve the specific real estate needs of Larson & McGowin clients (2012).
Mid 2010’s
Larson & McGowin expands Property Tax and Land Recording services serving the needs of small private and large industrial landowners (2014).
Silvics Solutions releases new forest management platform, Silvics 2.0, combining and enhancing the best of IFMS and ForestPro (2017).
Russell Autrey, Kurt Krueger and Chandlar Graham become partners of Larson and McGowin, LCC (2018).
El Dorado office moves to Monticello (2018).
DeFuniak Springs, Florida Office Opens (2018).